Peter Erhard
As an interaction design consultant i have designed user interfaces for all kinds of digital products; web sites, mobile devices, desktop applications, hardware devices, air traffic control systems, information displays, web applications, e-commerce web pages and control rooms.
I currently work at the digital agency inUse. I specialize in design that meets both our clients' business objectives as well as the end users' needs. That is how we create great design and great products.
Track abstract - Usability and Interaction Design - J1
Which usability studies actually pay off?
Designing a great product requires knowledge about the people using it. There are many ways to gather user data and analyze it, and they all produce different results. I will guide you trough the most common types of user studies and look at when you should apply them, and what to do with the results.
We'll have a look at:
• Personas
• Target user group analysis
• Observations
• Interviews
• Focus groups
• User reference groups
• Eye tracking
• Usage testing
• Remote usability testing
• Web surveys
• Web analytics
