Per Axbom
I have worked as a web/internet consultant since 1997 and more than 40 companies and organisations have hired me over the years, everything from global corporations to smaller startups. And I've worked on intranets, extranets (remember those?) and huge web sites as well as tiny apps. I am regularly hired as an inspirational speaker at conferences and for corporate education.
My background is in communication science and I've worked as web designer, web developer, web communications consultant, usability engineer, accessibility specialist, UX designer, interaction designer and web strategist. Always with the user's best interests in mind. Always pragmatic and adapting to organisational conditions. In 2010 i founded Axbom Innovation and started working as a freelancer.
Since 2000 I run a Swedish blog on UX and Usability that is one of the largest in Sweden (http://axbom.se). Before that I was blogging in English and am just now starting up (fall 2011) an English blog again at http://axbom.com. Feel free to drop by and talk to me - sharing ideas is my passion. Anytime :)
Track abstract - Usability and Interaction Design - J1
Ace your website. Awe your users. 7 steps to master UX.
But how do we approach users if we're somewhat shy? And what if we've got the best service in the world and people are just not getting it? And what if we just don't have the time to sit down and have coffee with our visitors?
Well, listen: there's a tool that can help you get in the right frame of mind and help you focus on the parts that will intrigue your visitors and make them come back for more. If you're nice, I'll share it with you. It's got 6 steps. And one more.
I'll show you how companies use it all the time, often without realising it, and how you can make a superior service just by focusing on the steps that others usually overlook!
You can pull it out anytime and it will make you more friends. The type of friends that come back for more.
(The ACE-AWE model I will be referencing in this talk is from a book I'm writing).
