Jeff Patton

Over his past two decades of experience, Jeff Patton has learned there’s no “one right way” to design and build software, but there’s lots of wrong ways.
Jeff makes use of over 15 years experience with a wide variety of products from on-line aircraft parts ordering to electronic medical records to help organizations improve the way they work. Where many development processes focus on delivery speed and efficiency, Jeff balances those concerns with the need for building products that deliver exceptional value and marketplace success.
Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular he specializes in integrating effective user experience design and product management practice with strong engineering practice.
Jeff currently works as an independent consultant, agile process coach, product design process coach, and instructor. Current articles, essays, and presentations on variety of topics in Agile product development can be found at www.AgileProductDesign.com and in Alistair Cockburn’s Crystal Clear. Jeff is founder and list moderator of the agile-usability Yahoo discussion group, a columnist with StickyMinds.com and IEEE Software, a Certified Scrum Trainer, and winner of the Agile Alliance’s 2007 Gordon Pask Award for contributions to Agile Development.
Track abstract - Usability and Interaction Design - J1
Adding Good User Experience Practices into Agile Development
In this short class Jeff will describe what user experience design is and isn’t and how every team role has something to contribute. You’ll hear concrete examples of how companies have adapted their UX practice to work well in an agile context and along the way discovered new innovative practices that actually work best in agile contexts. Jeff will describe practices like pragmatic personas, guerilla user research, design sketching, land lightweight prototyping and concept testing. You’ll leave with valuable tips for adding practices and thinking to your agile process to help you get good user experience.
Track abstract - Product Owners - G3
Using Story Mapping to See the Big Picture
In this short talk Jeff explains the simple collaborative practice of Story Mapping. Story maps first help everyone understand a product from the user’s perspective, and then give a simple structure to break down the product into small buildable parts. You’ll learn the mechanics of building a map quickly and collaboratively. You’ll see how to use the story map’s simple structure to slice product ideas into small holistic releases that deliver benefit every release. In the end you’ll understand how using a story map to see the big picture speeds building the backlog and planning, and helps everyone build shared understanding about the product we’re building.

