Erik Frisk
Erik Frisk currently heads the Customer On-boarding Department at the advertising technology company Burt (burtcorp.com); a role which requires a mix of knowledge in software development, sales, management, leadership and business development. Being in his early twenties, Erik has built his experience by landing high-responsibility roles next to his engineering studies at Chalmers University of Technology. His previous responsibilities include acting Head of IT Sales at a technical consultancy firm, designing deployment processes for the E-Business department at Hilti, holding lectures and workshops in personal productivity at Chalmers University of Technology, and more.
Track abstract - Usability and Interaction Design - J1
Best practices in customer on-boarding
Ink meets paper. After months of wooing a prospective customer, you have finally convinced them to give your product or service a shot. This is where the tricky part begins. It's time to prove your worth.
The first 90 days after customers have made their purchase is known to be the most important part of the entire customer lifecycle. Countless studies have shown that the on-boarding period is where your prospect will either become a loyal long-term customer, or leave you forever. What steps can you take to make this time a delight-a great experience?
Erik Frisk, Head of Customer On-boarding at Burt will share his successes and failures on the topic of on-boarding. The talk will cover everything from how to structure the on-boarding team, to what considerations to make in product design, to how to directly deal with customers.
This is a 24 minute "lightning talk"
